Down to Business – Ep. 1 – Marketing

Marketing is such a difficult but very important business function to navigate. Pete Chapman joins me to provide some great tips to think about for your business.

My key takeaways:

• Marketing is not sales;
• You should always have an outcome planned for your marketing initiative;
• Strategic marketing involves multiple advisers and constant communication;
• Pay for thinking first before the doing;
• Before engaging a marketer do some checking with others that have used them;
• Don’t just go for the current marketing fad;
• Allow time for your marketing plan; and
• Be careful about working with marketers who have a vested interest in one type of marketing.

Enjoy the chat!