Marketing is such a difficult but very important business function to navigate. Pete Chapman joins me to provide some great tips to think about for your business.

My key takeaways:

  • Marketing is not sales;
  • You should always have an outcome planned for your marketing initiative;
  • Strategic marketing involves multiple advisers and constant communication;
  • Pay for thinking first before the doing;
  • Before engaging a marketer do some checking with others that have used them;
  • Don’t just go for the current marketing fad;
  • Allow time for your marketing plan; and
  • Be careful about working with marketers who have a vested interest in one type of marketing.

Enjoy the chat!